D. Cook Academic

Persuasive Communication Week 4


Study Material



Chapters 8 & 9 PowerPoint Overview



Chapters 8 & 9 Summary Notes

im_chapter_8.pptx
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im_chapter_9_rev_2.pptx
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chapter_8_summary_notes.pdf
File Size: 18 kb
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chapter_9_summary_notes.pdf
File Size: 17 kb
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Assignment Due

Essay # 2
 
Compose a 2-3 page essay in APA format. Choose one (1) of the following questions. Some have multiple parts so be sure to respond to everything the question is asking.

 
1. The text discusses three types of gestures. List and describe each type. How are they different? How does each affect the process of persuasion?

 
2. Discuss Inoculation Theory. What are its goals? What is the difference between an inoculation defense and a supportive defense? Provide an example of when inoculation theory might be useful. Apply the theory to your example.

 
3. Mere Exposure Effect suggests that the more one is exposed to a message, the more likely it will be looked upon favorably. Based on what you know about the Mere Exposure Effect, what advice would you give to a grassroots politician who wanted to increase her/his exposure? Are there limits to her/his potential in influencing through the Mere Exposure Effect? Explain.

 
Your essay should include a title page, introduction and conclusion in APA format. Include 1- 2 references in addition to your text to support your opinions, citing your references in text and in the references section.

Picture




Nonverbal

Overview

Illustrators

Proxemics

Emblems

Adaptors

Proxemics



Mere Exposure Effect



Primacy and Recency Effects



Inoculation Theory


Attitude Inoculation: Definition, Explanation & Examples

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