Persuasive Communication Week Two
Study Material
Chapters 3 & 4 PowerPoint Overview
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Chapters 3 & 4 Summary Notes
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Supplemental Reading
| what_is_the_halo_effect.pdf |
The document below on credibility is an incomplete rough draft. However, it will give you a general overview of credibility and its impact on persuasion.
| credibility.pdf |
Assignment Due
Essay # 1
In a 2-3 page APA formatted paper answer one (1) of the following questions. Some have multiple parts so be sure to respond to everything the question is asking.
1. Explain the two routes of persuasion describe in the Elaboration Likelihood Model and provide examples to demonstrate each route.
2. What is Cognitive Dissonance and how is it relevant to persuasion? Explain your answer and provide examples.
3. What is credibility? Define and explain the various dimensions of credibility including primary and secondary dimensions. Provide
examples.
Your paper should be written in APA format, including a title page, introduction and conclusion. Include 1- 2 references in addition to your text to support your opinions, citing your references in text and on the reference page.
Theory of Reasoned Action
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Theory of Planned Behavior
Psychological Reactance
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Halo Effect
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Cognitive Dissonance
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