D. Cook Academic

Persuasive Communication Week Two



Study Material

Chapters 3 & 4 PowerPoint Overview

im_chapter_3.pptx
File Size: 894 kb
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im_chapter_4.pptx
File Size: 210 kb
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Chapters 3 & 4 Summary Notes

chapter_3_summary_notes.pdf
File Size: 36 kb
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chapter_4_summary_notes.pdf
File Size: 26 kb
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Supplemental Reading

what_is_the_halo_effect.pdf
File Size: 103 kb
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The document below on credibility is an incomplete rough draft. However, it will give you a general overview of credibility and its impact on persuasion.
credibility.pdf
File Size: 152 kb
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Assignment Due


Essay # 1

 
In a 2-3 page APA formatted paper answer one (1) of the following questions. Some have multiple parts so be sure to respond to everything the question is asking.

 
1. Explain the two routes of persuasion describe in the Elaboration Likelihood Model and provide examples to demonstrate each route.


2. What is Cognitive Dissonance and how is it relevant to persuasion? Explain your answer and provide examples.

 
3. What is credibility? Define and explain the various dimensions of credibility including primary and secondary dimensions. Provide
    examples.
 
Your paper should be written in APA format, including a title page, introduction and conclusion. Include 1- 2 references in addition to your text to support your opinions, citing your references in text and on the reference page.

Picture



Theory of Reasoned Action




Theory of Planned Behavior




Psychological Reactance




Halo Effect



Cognitive Dissonance

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